Trellis Marketing Engaged by Oswego County and CiTi BOCESPartnership for Youth Anti-Vaping Campaign
BUFFALO, NY - Trellis Marketing, Inc. has been engaged by Oswego County and CiTi BOCES who have partnered to launch a countywide Youth Vaping Awareness & Education Campaign.
Through this engagement, Trellis will develop customized public service announcements, educational materials, a county-specific resource landing page, and a targeted media campaign designed to reach youth, parents, caregivers, and the broader community on the health risks of youth vaping and nicotine addiction.
As an innovative use of JUUL settlement funds, the Oswego County/CiTi BOCES partnership combines the strengths of county government and the education community to deliver consistent, evidence-informed messaging throughout Oswego County. By working together, the partners aim to expand awareness, strengthen prevention efforts, and ensure residents have easy access to local support services. The campaign will also serve as a model for how counties and educational organizations can work together to maximize the impact of settlement funding while ensuring resources reach those who need them most.
"This campaign is about more than creating awareness—it's about bringing trusted community partners together around a common goal," said Amanda Lucchino, Vice President and Director of Business Development at Trellis Marketing. "When local government, education, and public health work together with a unified message, we can reach more families, connect more young people with resources, and create a lasting impact. We're honored to support Oswego County and CiTi BOCES in building a campaign that is both meaningful and sustainable."
About Oswego County:
Oswego County spans nearly 1,000 square miles in Central New York and is committed to protecting and improving the health and well-being of its residents through education, prevention, and community partnerships.
About CiTi BOCES:
CiTi BOCES provides innovative educational, career, and support services to school districts throughout Oswego County, helping students succeed while supporting the evolving needs of local communities.
About Trellis Marketing, Inc:
Trellis Marketing, Inc., established in 2006, is a full-service, woman-owned and certified MWBE advertising agency and video production company. Our comprehensive suite of services includes award-winning video production, media placement, digital marketing, PR, website creation, and graphic design.
